MEPs in the European Parliament have backed new measures aimed at supporting organic food production in the EU by shielding it from unfair external competition and increasing consumer trust, the Parliament said in a press release on 9 July 2026.
What Parliament is doing
The Committee on Agriculture and Rural Development endorsed proposals intended to protect EU organic production and to bolster consumer confidence in organic products. The press release described the measures as seeking both to protect domestic organic producers from unfair competition coming from outside the EU and to enhance trust among consumers in organic food available on the internal market.
Why it matters
Organic farming is positioned differently from conventional agriculture, and the committee’s measures aim to address perceived risks linked to competition from non-EU products and to the credibility of organic labels. Strengthening consumer trust is presented as a complementary goal to protecting producers: if consumers have greater confidence in organic claims, demand for EU organic products may be sustained or increased, according to the committee’s rationale.
What happens next
The press release does not set out detailed legislative steps, timelines, or the precise content of the measures, nor does it indicate whether the committee’s backing constitutes final adoption. Further parliamentary procedures, potential negotiations with the Council, and any follow-up actions were not specified in the text released by the Parliament.
Source: European Parliament press release
